Diversification is playing not to lose. Specialization is playing to win. Learn to implement SURGE methodology in your business for scalability and growth.

  • Access To The Surge: Niche Specialization Video Modules

    Developed in a direct partnership with Surge author Mike Michalowicz, you’ll access training videos delivered over the course of four weeks. These videos are structured to help guide you through the same process the highest achieving Certified Profit First Professionals use to acquire and retain multi-million dollar clients, only we’ve refocused them for direct application to event professionals.

  • Membership In Our Exclusive Facebook Community

    Meet other event business owners working through the Surge process in our private Facebook community. You’ll be motivated by and learn tips from other entrepreneurs just like you that are seeking to implement Surge into their business. I’ll also be there every day of the course to help guide you and answer select questions.

  • Free Copy Of Surge book by Mike Michalowicz

    This is a very detailed virtual workshop that is based on the overall content of the Surge book. All registrants will receive a complimentary copy of the book in the format of their choice (hardback, Audible, or Kindle).

  • Multiple Q&A Coaching Webinars

    Join coach Jason Spencer towards the end of each week on a Zoom Video coaching call to dive deeper and expand on topics that might be giving you trouble. These sessions will be recorded for those who can’t make it live.

NEXT SESSION STARTS MAY 9, 2018 Will you join us for this 4-Week virtual workshop?


Jason Spencer - Headshot

Meet Certified Profit First Coach, Jason Spencer

Jason first met and became friends with Profit First author and co-founder Mike Michalowicz in 2012. He's been in the wedding entertainment business for more than 20 years. He became a certified Profit First Professional Coach in 2015 and focuses his coaching exclusively with the wedding and event industry.

Jason has been a featured presenter at a number of industry shows including Mobile BeatWedding MBA, Association for Wedding Professionals International, and Book More Brides. After witnessing so many struggling event professionals, he was encouraged to start Profithood Academy. Learn more about our team.

Surge Book by Mike Michalowicz

During this Surge: Niche Specialization virtual workshop, you will:

  • Gain a solid understand of what Surge is and decide if you are committed to it.

  • Explore potential niche markets that can reel in profitable long-term rewards.

  • Learn to research and qualify a single micro-niche market, where competition is weak or non-existent.

  • Learn how to identify your top clients and discover your own personal curiosity where you can naturally develop a surge and take appropriate action steps.

  • Maximize results with a defined plan for connecting through influencer marketing and valuable content creation your prospects are seeking.

  • Discover the power of a well-maintained vendor well through proper outreach.

  • And much, much more...

NEXT SESSION STARTS MAY 9, 2018 Will you join us for this 4-Week virtual workshop?

This virtual workshop runs May 9 - June 6, 2018

Click the button above to take advantage of this one-time investment of $399 promo sale (regular price $750).